EVERYTHING IN LIFE HAS MEANING
is a strapline that best describes the true essence of KAEB.
Since COVID-19 has affected the timeline of what we had in store for KAEB this year, we can use this time to self reflect whilst establishing what this brand means beyond design.
We will be starting a series, exploring what KAEB means to you, as people and as admirers of the brand. The acronyms will continuously grow into new meanings as we journey through life and the collections develop.
As we focus on the acronyms, they will begin to document our own personal journey. As a brand and as individuals- growing as one.
(K)EEPSAKE ; kept in memory: A memorable/significant moment, a picture of you aye’ing in the club with your friends missing our freedom. Something you treasure big or small
(A)SPIRATIONS ; many to be attained: what do you hope for, what is your ambition of achieving?
(E)LEGANCE ; born within you: what does elegance mean to you? How do you physically or mental portray elegance?
(B)LESSING ; you are blessed abundantly: This time is particularly hard but we are all blessed to be here, what is something that you are grateful for during this time? Whether it’s the break from life, spending more time with family etc.
Whatever your interpretation of the word is, we would love to share it. You don’t have to be
great with words, you could even share your favorite quote. Just a short text and a 1-3
pictures to go with it.
Send your entry to firstname.lastname@example.org with the subject weareKAEB.
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